At its meeting on February 26, the board approved a commercial strategy with a number of targeted initiatives, including further development of Rejsekort with the launch of an app solution that makes it possible to check out after customers have left the station/bus. In 2016, Metroselskabet will also continue its efforts to promote the Metro workplaces, including the many new workplaces being established along the Metro line, with a view to highlighting the benefits of using the Metro for employees and others. Metroselskabet will also - in collaboration with the other traffic companies in DOT - develop awareness of DOT and carry out a number of behavioral campaigns to influence customer behavior when it comes to bikes in the Metro and flow at stations. The initiatives will help ensure passenger growth in the future. The new initiatives will ensure that the Metro remains an attractive means of transportation in order to maintain high passenger satisfaction and attract more customers.
The Board received a briefing on the working environment at the metro construction site, including a review of a number of new initiatives that will strengthen the working environment at the construction sites in the coming months. Among other things, workshops on safety culture will be held in spring 2016 for senior employees at both head offices and construction sites. Site managers will also receive training in their responsibilities and tasks in relation to the working environment, and finally, information material will be prepared for employees, focusing on the individual's rights and obligations in relation to the working environment. The material will be produced in several languages.
The board also approved the initiation of a process in which Metroselskabet, in collaboration with the Danish Arts Foundation, will investigate the possibility of integrating art into one or more of the future metro stations on the Sydhavn line. The Danish Arts Foundation has granted DKK 1 million in artist fees for the project.